Why regional languages are the golden highway for businesses in India
India is world renowned for it’s beautiful diversity, be it the food, flaura, fauna, clothes , traditions and especially the languages. This is the strength of the nation but for businesses this presents a Great Wall of India.
Most businesses are not able to cross through this great wall due to the sheer number of languages which are spoken in the Indian sub-continent. With 22 constitutional languages and 780 languages identified by People’s Linguistic Survey of India.
However, here’s the problem that many businesses and users in India face
“ Less than 15% on Indian population is comfortable in English - More than 90% of businesses conduct their campaigns and communication in English!”
This is the problem which Devnagri solves for Businesses as well as their perspective users by enabling the hugely diverse groups within this country to connect with the Businesses in the languages, they are most comfortable with. Be it Telugu, Marathi, Kannada and many more.
Till 2021, we shall have 735 Million Indian Internet Users and more than 70% of these users are most comfortable in their own regional languages rather than the established norm, i.e. English.
We see that StartUp Indian and foreign businesses alike, would result in a stark rise in the number of businesses which are vying for the Indian audience and what’s going to make them stand out, in the eyes of the diverse public – the products and services which make them smile.
The mission of Devnagri Team, is to bring smiles to our countrymen’s faces by enabling them to be a part of modern India, in their own languages.